Muhammad Yunus leads a movement that has lifted millions from poverty. Here he describes how he created microcredit - collateral-free lending and savings - and other business services to the poorest citizens, particularly women. Yunus lays out the path to this extraordinary vision and success: from his youth as the son of a small jeweler in East Pakistan to his later years leading Grameen and driving global social change.

 

Building Social Business Ventures



Can businesses measure success beyond profit? Muhummad Yunus, global leader of the microcredit revolution, shares his strategies for building connections between business and social sectors. He describes Grameen Bank, Grameen Telecom and many other companies in the Grameen Family of Companies - thriving examples of the potential of hybrid social business ventures. Yunus' vision challenges every person in business and in school today. His model of 'non-loss business,' as opposed to profit-maximizing or not-for-profit organizations, is creating better business and a better world.

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